Press kit
Everything you need to write about Hiasynth without having to ask us first: releases, boilerplate, fast facts, photography and brand assets. And we're happy for you to reach out anytime!
Looking for what others have written? See the coverage. For product updates, hires and events, see news.
Press releases
Petra Dalunde joins the board of Hiasynth, the startup reshaping market intelligence
Petra Dalunde, with a long history in the Swedish and European tech startup ecosystem, joins the board of Hiasynth, the Stockholm startup behind the model of Europe's consumers
Hiasynth makes 522 million European consumer profiles accessible to any AI
Stockholm startup launches Humanity v2.1, a synthetic population model spanning 43 countries, making European consumer intelligence accessible through any AI platform supporting MCP
Hiasynth turns Europe's 500 million people into one market
Further Than Capital leads angel round in Stockholm startup making Europe's population legible to AI
Fast facts
Company
- Legal entity
- Hiasynth AB
- Founded
- 2025, Stockholm
- Founder
- Emma Agering
- Funding
- Angel round 2026, led by Further Than Capital
Product
- Model
- Humanity 2.2
- What it is
- A 1:1 synthetic population of Europe
- Scale
- ≈541 million personas, resolved individually
- Coverage
- 44 country builds (UK built as its four nations)
- Spatial grain
- 1 km² census cell ∩ sub-municipal statistical unit
- Computed on
- EuroHPC supercomputers
- Privacy
- Statistical by construction. Every persona is computed, so the model contains people and describes a population
Press photos
These are free to use. No credit required, crop them however suits your layout. The one thing we ask is that they are not used to imply a partnership or an endorsement that does not exist... yet. And make us look good. Each links to the full resolution original.
Boilerplate
Hiasynth sets Europeans in context. Or use a longer bit ready to paste.
Short
32 words
Hiasynth is the population layer for AI: a 1:1 synthetic model of Europe, 541 million people in real households and neighbourhoods, that any AI can query. Available to any agent via MCP.
Long
100 words
Hiasynth is the population layer for AI. Its model, Humanity 2.2, is a 1:1 synthetic representation of Europe: 541 million people, each with a household, a neighbourhood, an income and spending habits that belong to the same life, computed from official statistics and Europe’s largest social surveys on EuroHPC supercomputers. Hiasynth exists to ground AI reasoning that helps companies make decisions about people in a model of the population itself, and to let Europe be addressed as one market. Founded in Stockholm in 2025 by Emma Agering, backed by Further Than Capital.
Written “Hiasynth” in prose. The stylised “/hiasynth” is a brand device, not a spelling. Pronounce it however you like.
Media contact
Interviews, product demos, data questions and fact-checks all go to media@hiasynth.co. We answer fact-checks fastest. Send us the sentence you intend to publish and we will confirm it or correct it.
Background reading: about Hiasynth, what the population holds, how accurate it is, our sources, and the release lineage.