Press kit

Everything you need to write about Hiasynth without having to ask us first: releases, boilerplate, fast facts, photography and brand assets. And we're happy for you to reach out anytime!

Press releases

2 September 2026
Hiasynth turns Europe's 500 million people into one market Further Than Capital leads angel round in Stockholm startup making Europe's population legible to AI

Fast facts

Company

Legal entity: Hiasynth AB
Founded: 2025, Stockholm
Founder: Emma Agering
Funding: Angel round 2026, led by Further Than Capital

Product

Model: Humanity 2.1
What it is: A 1:1 synthetic population of Europe
Scale: ≈522 million personas, resolved individually
Coverage: 42 country builds (UK built as its four nations)
Spatial grain: 1 km² census cell ∩ sub-municipal statistical unit
Built from: Official statistics for structure, survey archetypes for attitudes
Computed on: EuroHPC supercomputers
Privacy: Statistical by construction. Every persona is computed, so the model contains people and describes a population

Press photos

These are free to use. No credit required, crop them however suits your layout. The one thing we ask is that they are not used to imply a partnership or an endorsement that does not exist... yet. And make us look good.

Each links to the full resolution original.

**Portrait, indoors** Emma Agering, Founder

**Portrait, on the street** Emma Agering, Founder

**Portrait, seated** Emma Agering, Founder

**Angel round, seated** Left to right: Per Björklund (Further Than Capital), Emma Agering (Hiasynth), Stefan Lindeberg (Further Than Capital)

**Angel round, standing** Left to right: Per Björklund (Further Than Capital), Emma Agering (Hiasynth), Stefan Lindeberg (Further Than Capital)

**Cloudberry x Hiasynth** Left to right: Emma Agering (Hiasynth), Madelene Kornfehl (Cloudberry Communications)

Boilerplate

Hiasynth sets Europeans in context. Or use a longer bit ready to paste.

Short 40 words

Hiasynth is the population layer for AI: a 1:1 synthetic population of Europe, 522 million people in real households and neighbourhoods, that any AI can query. Its mission is to let any AI query humanity, starting with Europe.

Long 100 words

Hiasynth is the population layer for AI. Its model, Humanity 2.1, is a 1:1 synthetic population of Europe: 522 million people, each with a household, a neighbourhood, an income and spending habits that belong to the same life, computed from official statistics and Europe’s largest social surveys on EuroHPC supercomputers. Any AI can query it directly. Hiasynth exists to ground every decision AI helps a company make about people in a model of the population itself, and to let Europe be addressed as one market. Founded in Stockholm in 2025 by Emma Agering, backed by Further Than Capital.

Written “Hiasynth” in prose. The stylised “/hiasynth” is a brand device, not a spelling. Pronunce it however you like.

Media contact

Interviews, product demos, data questions and fact-checks all go to media@hiasynth.co. We answer fact-checks fastest. Send us the sentence you intend to publish and we will confirm it or correct it.

Background reading: about Hiasynth, the methodology, our sources, and the release lineage.