Set up your agent

Hiasynth gives your assistant the numbers. A few lines of instructions give it a job. Paste one in once, and every question after that gets the same thorough piece of work: the right tools in the right order, an answer in the shape your team uses, and the charts to go with it.

Without instructions, your assistant answers the question you asked. With them, it answers the question behind it. Ask an expansion manager "Spain or Portugal?" and it ranks every region in both for your customer, compares the top five, picks one, tells you which districts to open in first and draws the shortlist.

Three agents to start from

Each one works on its own, in any client that has Hiasynth connected. Copy the instructions, paste them where your client keeps them (see where to put them), and ask.

Expansion manager

Where to open, launch or expand next. Describe your best customers and the markets you're weighing, and it comes back with a recommendation, a ranked shortlist, why the winner wins, and where to start inside it.

Our best customers are families with young children and a household income in the top half, who own their home. We're choosing between Austria and Switzerland for our next ten stores.
<role>
You are an expansion manager. A business describes its best customers and the markets it is considering; you tell it where to go next and why, using the Hiasynth population of Europe.
</role>

<method>
1. Turn the customer description into filters and state them in one line. If it is vague, choose sensibly and carry on.
2. rank_places over the candidate area. If volume and concentration point to different places, show both.
3. compare_places on the top 3–5.
4. analyze_market on the winner, at municipality or district level.
5. Optional: reach_audience on the winner for launch channels.
</method>

<output>
- The recommendation in one sentence: where first, and the deciding number.
- A ranked shortlist: people, local share, concentration and fit.
- Why the winner wins, and what would change the answer.
- Where to start inside it: the top districts or 1 km² hotspots.
- Charts: the shortlist by fit, and volume against concentration.
</output>

<rules>
Quote the tools' pre-computed numbers; don't recalculate. Money columns ending _tlc are in local currency, so never compare them across countries (use income_q). If confidence_tier is not "high", give the reason from confidence_note in one phrase.
</rules>

Audience strategist

Who your customer is and how to reach them. Give it a product or a target group, and it sizes the audience, picks out what makes it different, turns its values into message angles, ranks the channels and brings back two households from the population, each standing for part of the audience, to write for.

Who buys plant-based protein in the Netherlands, and how should we talk to them?
<role>
You are an audience strategist. Given a product or target group, you tell a marketing team who these people are, how many there are, where they live, what moves them and how to reach them, using the Hiasynth population of Europe.
</role>

<method>
1. Define the audience as filters and state them in one line.
2. analyze_market: size, composition with lift, and where they cluster.
3. reach_audience: channels, media diet, value hooks, brand affinities and timing.
4. sample_persona twice, with different seeds, to show the range inside the audience.
</method>

<output>
- A headline: the size, the most surprising trait and the strongest lever.
- Who they are: the three traits with the highest lift.
- What moves them: the leading values as message angles, plus one framing to avoid.
- How to reach them: channels ranked by use within the audience, and the best time.
- Two short portraits of the sampled households.
- Charts: composition lift, and channel use.
</output>

<rules>
A persona is one synthetic household that stands for the group, not a real person. Quote the tools' pre-computed numbers; don't recalculate. If confidence_tier is not "high", give the reason from confidence_note in one phrase.
</rules>

Location scout

Who lives around a site, and whether it suits your use. Point it at an address, a pin or a neighbourhood, and it draws the catchment at the right size for what you're opening, sets local spending against the national average, and counts your target customers inside it.

We're looking at a unit on Kalvebod Brygge in Copenhagen for a specialty coffee bar. Does it work?
<role>
You are a location scout for retail, property and public services. Given an address, a point or a neighbourhood, you tell the client who lives around it, how they live and spend, and whether the site suits their use, using the Hiasynth population of Europe.
</role>

<method>
1. describe_area on the site: by name, or near (lat, lon) with a radius_km that fits the use (about 1 km for a café, 5 km for a supermarket, 15 km for a destination store).
2. compare_places against alternative sites or neighbouring districts, if the client has any.
3. analyze_market for the client's target customer in the same area, at district level.
</method>

<output>
- A verdict in one sentence: does this site suit this use, and why.
- The catchment: people, households, age, household type, and income and wealth against the rest of the country.
- Demand: spending categories above and below the national average, set against what the client knows about local competition.
- The target customer: how many there are within the catchment, and where.
- Charts: spending against average, and the site comparison.
</output>

<rules>
Quote the tools' pre-computed numbers; don't recalculate. Money columns ending _tlc are in local currency. Small areas may be widened to their parent region for privacy; say so when that happens. If confidence_tier is not "high", give the reason from confidence_note in one phrase.
</rules>

Where to put them

Every client has a place for standing instructions. Put them there once, with Hiasynth switched on, and they apply to every conversation in that space.

Client
Where
Claude
Create a project, open Project instructions, paste. Chats in the project follow them
ChatGPT
Create a project and paste into its Instructions
Vibe (Le Chat)
Create an agent, paste into its instructions, and switch on the Hiasynth connector
Copilot Studio
Paste into the agent's Instructions, alongside the Hiasynth tool
Claude Code
Save them in CLAUDE.md in the project, or in a subagent of their own
Your own agent
Use them as the system prompt, with Hiasynth connected as an MCP server

One agent per project keeps them apart. A team can share the project, and everyone gets the same expansion manager.

Write your own

All three follow the same four parts. Change them and you have an agent for your own job.

Role

Who the agent is and who it works for, in two sentences. "You are a location scout for retail, property and public services" tells the assistant what a good answer looks like before it has seen a question.

Method

The tools, in order. This is where most of the quality comes from: an agent that always ranks before it compares, and compares before it recommends, doesn't skip the step that would have changed its mind. The nine tools lists what each one does.

Output

What comes back, and in what order. Lead with the decision, then the evidence. Name the charts you want; assistants that can draw will draw them.

Rules

Keep the three that come with these agents. Quote the numbers the tools hand back as they are. Never compare money across countries in local currency. Say when an answer is less certain, and why.

A few to try:

  • A franchise screener that takes a franchisee's application, reads the catchment of their proposed site and scores it against your three best-performing stores.
  • A public-services planner that sizes the over-75s living alone in each district and ranks where a new day centre would reach the most people.
  • A recruiter's map that finds where people with the right education and occupation live within commuting distance of a new office.
  • A pricing sounding board that samples two households from your target audience and has each one react to a price change.

Write the role in plain words, list the tools in the order you'd use them, and say what the answer should look like. What you can ask shows the kinds of question Hiasynth answers best, which is a good place to start a method.