/hi marijaSandhammaren v2.1.1 · Burgenland, Austria · row ATAT11P000001069
Marija Karall
43 · service and sales in retail · couple with children · owns with a mortgage · Oberpullendorf
13.3 million people in Europe would buy a home battery the way Marija would218 fields on the person 432 on the household 47 spend lines 55 emission lines
13.3 million people would buy a home battery the way she would
35 to 50 years old, in work, owns the home, at least one child at home, solar panels on the roof. Counted across every country in the population. England has the most at 2.22 million; Austria has 226,572, Burgenland 15,358.
See the countries€47,500 a year after tax
€55,300 gross, €8,500 in tax. That puts the household in decile 5 nationally and 0.9× the median for Burgenland. 34% of it is transfers, mostly child and family benefit.
Net income €47.5kBurgenland median €52.9k this km² €38.5k 0.9×€23,000 net worth
A home owned with a mortgage, worth €215,000 and bought in 2011. €108,000 in financial assets, €41,000 of it liquid. €267,000 of debt, €242,000 of it a mortgage at 3.54% costing €24,200 a year.
Net wealth €23.2kBurgenland median €72.7k this km² €44.6k 0.3×89 of 100 financial stress
The pressure comes from a job loss. Reserves cover 0.7 months of costs, 11 months survivable if the main earner lost their job. Could absorb replacing the car; a 2-point rate rise would cost €2,000 a year and push interest stress to 100.
Stress score 89Burgenland median 73 this km² 78 1.2×€34,600 spent a year, 24% on housing and utilities
26% of spend happens online against 11% for the region. Weighs a purchase, but decides within days. Promotion sensitivity 0.74 against a regional median of 0.58. Shops mainstream brands.
Housing and utilities €8,352Burgenland median €14k 0.6×Pays for nothing, reachable through ads
Broadcast TV and radio, plus social video and the odd app. Ads reach this segment through entertainment, not news. Digital engagement 0.39 against a regional median of 0.39. Ad-supported video streaming, music streaming.
Digital engagement 0.39Burgenland median 0.39 1.0×Heat pump, solar on the roof, 1 car (PHEV)
A house owned with a mortgage, 14 years at this address. An electric or plug-in car, in a region where 4% of households have one and the nearest fast charger is 34.9 km away. Only 4% of the region heats with a heat pump. Household footprint 15.7 tCO₂e a year.
Emissions 15.7 tBurgenland median 20.6 t this km² 15.6 t 0.8×23% chance to change job
change job: 23% (region 15%) · move home: 18% (region 7%) · form a partnership: 4% (region 4%) · have a child: 2% (region 0%)
Chance to change job 23%Burgenland median 15% 1.5×Equal treatment for all · Creativity and new ideas
These matter more to them than to the average Austrian; behaving properly matters less. European Social Survey values, scored for a 43-year-old of this background; 0 is the national average.
lessaveragemoreEqual treatment for all+1.3Creativity and new ideas+1.1Behaving properly−1.1
13.3 million people would buy a home battery the way Marija would
She already has solar on the roof, a heat pump and a plug-in hybrid. A battery is the next thing this household buys. Who else in Europe is in that position?
If you were selling a home battery
13.3 million people across 41 countries match this row on the things that matter for a home battery- 35 to 50 years old
- in work
- owns the home
- at least one child at home
- solar panels on the roof
Counted across the live population on 2026-09-09, with groups under 100 people held back.
Where they are
Densest regions
- Andalucía296,000
- Wielkopolskie166,000
- Rhône-Alpes164,000
- Sud-Muntenia158,000
- Ile-de-France147,000
- Aquitaine141,000
- Mazowiecki regionalny140,000
- Brandenburg139,000
Couple with children
One economic unit. Income, tax, wealth, debt, the home, the cars, the heating, and how it holds up under pressure, all adding up to Austria's own figures.
Where a year of income goes
- Gross income
- €55,300
- Tax
- €8,500
- Net income
- €47,500
- of which transfers
- €20,800
- of which capital income
- €3,700
- Consumption
- €35,900
- Debt service
- €24,200
- Drawn from savings
- €12,500
Equivalised net income €19,800 per adult equivalent. Spending exceeds income this year. Has discretionary headroom.
Balance sheet
- Mortgage
- €242,000 at 3.54%
- Interest this year
- €3,500
- Home equity
- €171,000
- Consumer credit
- €25,100
- Wealth decile
- 3 of 10
- Affluence in the neighbourhood
- well below the local level
Under pressure
- Reserves cover
- 0.7 months of costs
- Survives a job loss for
- 11 months, income down 60%
- Housing cost burden
- 32% of income
- Replace the washing machine
- Absorbs it (€1,400)
- Replace the car
- Absorbs it (€22,100)
- Rates up 2 points
- €2,000 more a year, stress to 100
- Financially fragile
- Yes · 15% of the region is
The home
- Tenure
- Owns with a mortgage, since 2011
- Dwelling
- House · desirability 0.31
- Years at this address
- 14
- Heating
- Heat pump
- Solar
- Yes, covers 85% of electricity · 41% of the region has panels
- Cars
- 1 (PHEV) · plugs in
- Energy running cost
- €4,300 a year
- Vehicle running cost
- €4,500 a year
- Health costs out of pocket
- €4,900 a year
€34,600 a year, on 47 lines
A full household budget on 47 lines, priced at local price levels, with the share bought online and how much each category responds to promotions.
Food and drink €4,432
- Food€3,860
- Non-alcoholic drinks€570
Alcohol and tobacco €721
- Alcoholic drinks€390
- Tobacco€360
- Narcotics€10
Clothing and footwear €2,021
- Clothing€1,550
- Footwear€480
Housing and utilities €8,352
- Imputed rent€2,120
- Water and dwelling services€1,840
- Electricity, gas and fuels€1,230
- Home maintenance and repair€1,010
- Rent paid€0
Furnishings and appliances €2,684
- Furniture and furnishings€1,480
- Household appliances€380
- Routine household upkeep€310
- Tools, house and garden€260
- Glassware and utensils€160
- Household textiles€100
Health €886
- Outpatient care€560
- Medicines and medical goods€310
- Hospital care€20
Transport €4,956
- Running vehicles€2,970
- Buying vehicles€2,340
- Transport services€490
Communication €984
- Phone and internet plans€700
- Phones and devices€290
- Postal services€0
Recreation and culture €4,451
- Package holidays€1,590
- Games, gardens and pets€1,080
- Culture and recreation services€910
- Audio, photo and IT kit€490
- Newspapers, books and stationery€230
- Major recreation durables€150
Education €1,320
- Primary education€700
- Other education€380
- Secondary education€130
- Tertiary education€110
- Post-secondary education€0
Restaurants and hotels €2,254
- Restaurants and cafés€2,150
- Hotels and accommodation€110
Other goods and services €2,825
- Insurance€1,420
- Personal care€800
- Other services€290
- Personal effects€270
- Financial services€30
- Social protection€20
- Other personal services€0
Tick marks are the Burgenland median household. Open a division for its lines.
Shopping
- Online share of spend
- 26% · region 11%
- Online orders, 3 months
- 8
- Decides
- Considers
- Promotion sensitivity
- 0.74 · region 0.58
- Price tier
- Mainstream
- Shops
- Transit and car, car dependent · catchment 9 km
Lifestyle
- Diet
- Flexitarian
- Going out
- 0.86 propensity
- Air travel intensity
- 4.3
- Clothing quality factor
- 0.75
- Chronic health severity
- -0.69 (z)
- Sports
- No sports
Footprint
- Goods and services 8.4 t
- Flights 4.4 t
- Car 1.9 t
- Heating and cooling 0.9 t
Oberpullendorf, one km² of it
Every household sits in a 1 km² cell inside a statistical unit. The cell carries what is around it: how far to things, what is within walking distance, who the neighbours are, and how the zone fills up by day.
Oberpullendorf
Bezirk Oberpullendorf, Burgenland, Austria · 3,298 residents in the municipality · 540 people in this km²
How far
- City centre
- 786 m
- Rail station
- 1.1 km
- Grocery shop
- 636 m
- Healthcare
- 520 m
- Motorway
- 29.2 km
- Fast charger
- 34.9 km
Within reach
- Transit stops, 500 m
- 4
- Restaurants, 500 m
- 0
- Cafés, 500 m
- 0
- Bars, 500 m
- 0
- Grocery shops, 1 km
- 1
- Clothing shops, 1 km
- 0
- Cinemas, 5 km
- 5
- Public chargers, 1 km
- 2
The neighbours
- Households in this km²
- 213
- Median age
- 51
- Under 18
- 15%
- Over 65
- 26%
- Foreign born
- 17% · 8% from outside the EU
- Own their home
- 49%
- Median net income
- €38,500
- Median net wealth
- €45,000
- Financial stress
- 78 median
Climate and building stock
- Heating degree days
- 3,054
- Mean temperature
- 9.6 °C
- Homes built before 1940
- 63%
- Homes built after 2000
- 21%
Burgenland in 2024
- Household income vs Austria
- 103%
- Regional median age
- 48.8
- Unemployment
- 5.2%
- Inflation
- 2.9%
- Mortgage rate
- 3.90%
- Electricity
- 0.273 €/kWh
- Policy rate
- 4.13%
Marija Karall
Every member of the household is a full row of their own: attitudes, media, subscriptions, commute and what is likely to happen to them next.
Who
- Age
- 43, born 1981
- Civil status
- Married
- Education
- Upper secondary
- Work
- Service and sales, retail
- Personal income
- €18,400 net · quartile 2 of 4
- Identity
- Burgenland Croat
The week
- Schedule
- Full-time worker
- Free on a weekday, daytime
- 37%
- Commute
- 5.3 km by car
- Zone rhythm
- Mixed urban
Next three years
Media
Mainstream mix. Broadcast TV and radio, plus social video and the odd app. Ads reach this segment through entertainment, not news. 23% of adults in Burgenland share this diet.
| Channel | Uses | Ads | Premium | Pays | Region |
|---|---|---|---|---|---|
| Video streaming | ● | ● | ○ | ○ | 30% |
| Music streaming | ● | ● | ○ | ○ | 23% |
| Online news | ○ | ○ | ○ | ○ | 9% |
| Gaming | ○ | ○ | ○ | ○ | 4% |
| Video on demand | ● | · | · | · | · |
| Video sharing | ● | · | · | · | · |
| Podcasts | ○ | · | · | · | · |
0 paid subscriptions · ad-reachable through entertainment · 80% of adults in the region are ad-reachable.
Brand affinities
0 to 1, against the Burgenland adult median. Premium propensity 0.33.
What they value
European Social Survey human values, scored for this person against the national profile. 0 is the Austria average; the bar shows how much more or less each value matters.
752 fields, every one with a source
Each family of attributes names the publisher whose statistics anchor it. Where a country has no measured source, the field stays empty and says so.
Read the sources behind this row
- household · tenureCensus and national housing statistics
- household · budgetNational accounts, household consumption
- household · transferEurostat social protection statistics
- household · rateECB interest rate statistics
- household · housing valueNational accounts and house price indices
- household · liquid wealthECB household finance statistics
- household · health costEurostat health expenditure statistics
- household · needs scaleHousehold budget survey
- household · channelEurostat ICT usage survey
- household · dwelling anchor2021 census, dwellings
- household · engel baseHousehold budget survey
- household · price levelEurostat purchasing power parities
- household · wealth shapeECB household finance statistics
- household · balance sheetNational accounts, household balance sheets
- household · capital incomeNational accounts, household income
- household · income shapeEU-SILC income distribution
- household · constrainedEU-SILC material deprivation
- household · promo sensitivityA declared assumption
- person · employmentEU Labour Force Survey
- person · occupationEU Labour Force Survey
- person · industryEU Labour Force Survey
- person · income qHousehold net income, within the unit
- person · media reachEurostat ICT usage survey
- person · psychoEuropean Social Survey
- person · communityCultural identity profiles, our own synthesis
- person · hinctntaEU-SILC income distribution
- person · occupation earningsStructure of earnings statistics
Build v2.1.0, unit AT11 with 294,641 people in 128,049 households. Data vintage 2024. Marija Karall is a label; the row is ATAT11P000001069 in household 449, cell CRS3035RES1000mN2731000E4811000.
This is one row out of 541 million. Synthetic, and anchored in data: every field is calibrated to what the statistical offices publish, and no field traces back to a real person. Ask about millions like it from your AI client with the MCP connector.