/hi lukasSandhammaren v2.1.1 · Burgenland, Austria · row ATAT11P000017770
Lukas Brandstätter
33 · professional in professional services · lives alone · rents at market rate · Bad Sauerbrunn
21.3 million people in Europe would buy a paid news subscription the way Lukas would218 fields on the person 432 on the household 47 spend lines 55 emission lines
21.3 million people would buy a paid news subscription the way he would
25 to 40 years old, top two income quartiles, reads news online, pays for video streaming, does not pay for news. Counted across every country in the population. Germany has the most at 3.63 million; Austria has 489,657.
See the countries€83,100 a year after tax
€129,200 gross, €42,700 in tax. That puts the household in decile 8 nationally and 1.6× the median for Burgenland.
Net income €83.1kBurgenland median €52.9k this km² €59k 1.6×€27,000 net worth
€52,000 in financial assets, €20,000 of it liquid. No debt at all.
Net wealth €26.9kBurgenland median €72.7k this km² €78.2k 0.4×27 of 100 financial stress
The pressure comes from fuel prices. Reserves cover 10.1 months of costs, 5 months survivable if the main earner lost their job. Could not absorb replacing the car.
Stress score 27Burgenland median 73 this km² 63 0.4×€49,800 spent a year, 27% on housing and utilities
50% of spend happens online against 11% for the region. Weighs a purchase, but decides within days. Promotion sensitivity 0.17 against a regional median of 0.58. Shops the premium tier.
Housing and utilities €13.4kBurgenland median €14k 1.0×Pays for video streaming and music streaming
Lives in feeds and streams. Pays for the entertainment, skips the news. Digital engagement 0.80 against a regional median of 0.39. Ad-supported online news, gaming. Listens to podcasts.
Digital engagement 0.80Burgenland median 0.39 2.1×Electric heating, solar on the roof, 2 cars (Petrol,Diesel)
A house rented at market rate, 3 years at this address. No electric car; the nearest fast charger is 9 km away. Household footprint 23.4 tCO₂e a year.
Emissions 23.4 tBurgenland median 20.6 t this km² 20.5 t 1.1×39% chance to form a partnership
form a partnership: 39% (region 4%) · move home: 37% (region 7%) · change job: 37% (region 15%) · have a child: 0% (region 0%)
Chance to form a partnership 39%Burgenland median 4% 9.7×Modesty · Loyalty to friends
These matter more to them than to the average Austrian; freedom and independence matters less. European Social Survey values, scored for a 33-year-old of this background; 0 is the national average.
lessaveragemoreModesty+1.0Loyalty to friends+0.8Freedom and independence−2.2
21.3 million people would buy a paid news subscription the way Lukas would
He reads the news online every day, pays for video and music, and earns in the top half. He does not pay for news yet. That is the conversion a publisher wants.
If you were selling a paid news subscription
21.3 million people across 41 countries match this row on the things that matter for a paid news subscription- 25 to 40 years old
- top two income quartiles
- reads news online
- pays for video streaming
- does not pay for news
Counted across the live population on 2026-09-09, with groups under 100 people held back.
Where they are
Densest regions
- Ile-de-France567,000
- Cataluña297,000
- Rhône-Alpes281,000
- Andalucía279,000
- Lombardia274,000
- Comunidad de Madrid272,000
- Brandenburg254,000
- Provence-Alpes-Côte d’Azur225,000
Lives alone
One economic unit. Income, tax, wealth, debt, the home, the cars, the heating, and how it holds up under pressure, all adding up to Austria's own figures.
Where a year of income goes
- Gross income
- €129,200
- Tax
- €42,700
- Net income
- €83,100
- of which capital income
- €1,800
- Consumption
- €46,400
- Left over
- €36,700
Equivalised net income €83,100 per adult equivalent. Has discretionary headroom.
Balance sheet
- Wealth decile
- 3 of 10
- Affluence in the neighbourhood
- above the local level
Under pressure
- Reserves cover
- 10.1 months of costs
- Survives a job loss for
- 5 months, income down 100%
- Housing cost burden
- 21% of income
- Replace the washing machine
- Absorbs it (€1,400)
- Replace the car
- Cannot absorb it (€22,100)
- Financially fragile
- No · 15% of the region is
The home
- Tenure
- Rents at market rate
- Dwelling
- House · desirability 0.85
- Years at this address
- 3
- Heating
- Electric heating
- Solar
- Yes, covers 85% of electricity · 41% of the region has panels
- Cars
- 2 (Petrol, Diesel)
- Energy running cost
- €1,000 a year
- Vehicle running cost
- €4,500 a year
- Health costs out of pocket
- €900 a year
€49,800 a year, on 47 lines
A full household budget on 47 lines, priced at local price levels, with the share bought online and how much each category responds to promotions.
Food and drink €5,987
- Food€5,190
- Non-alcoholic drinks€800
Alcohol and tobacco €1,164
- Alcoholic drinks€630
- Tobacco€580
- Narcotics€10
Clothing and footwear €1,559
- Clothing€1,180
- Footwear€380
Housing and utilities €13.4k
- Rent paid€11,640
- Water and dwelling services€2,430
- Electricity, gas and fuels€1,330
- Home maintenance and repair€550
- Imputed rent€0
Furnishings and appliances €2,761
- Furniture and furnishings€1,440
- Routine household upkeep€430
- Household appliances€400
- Tools, house and garden€190
- Glassware and utensils€180
- Household textiles€130
Health €1,351
- Outpatient care€800
- Medicines and medical goods€510
- Hospital care€40
Transport €4,245
- Running vehicles€2,340
- Buying vehicles€1,340
- Transport services€1,290
Communication €803
- Phone and internet plans€660
- Phones and devices€140
- Postal services€0
Recreation and culture €7,849
- Package holidays€2,700
- Culture and recreation services€1,800
- Games, gardens and pets€1,510
- Audio, photo and IT kit€1,070
- Newspapers, books and stationery€590
- Major recreation durables€180
Education €587
- Other education€410
- Tertiary education€180
- Primary education€0
- Secondary education€0
- Post-secondary education€0
Restaurants and hotels €3,502
- Restaurants and cafés€3,360
- Hotels and accommodation€150
Other goods and services €3,213
- Insurance€1,460
- Personal care€960
- Other services€400
- Personal effects€330
- Social protection€40
- Financial services€30
- Other personal services€0
Tick marks are the Burgenland median household. Open a division for its lines.
Shopping
- Online share of spend
- 50% · region 11%
- Online orders, 3 months
- 2
- Decides
- Considers
- Promotion sensitivity
- 0.17 · region 0.58
- Price tier
- Premium
- Shops
- Transit and car · catchment 9 km
Lifestyle
- Diet
- Flexitarian
- Going out
- 0.98 propensity
- Air travel intensity
- 2.7
- Clothing quality factor
- 1.35
- Chronic health severity
- -0.54 (z)
- Sports
- Mixed
Footprint
- Goods and services 10 t
- Flights 2.8 t
- Car 8.3 t
- Heating and cooling 2.3 t
Bad Sauerbrunn, one km² of it
Every household sits in a 1 km² cell inside a statistical unit. The cell carries what is around it: how far to things, what is within walking distance, who the neighbours are, and how the zone fills up by day.
Bad Sauerbrunn
Bezirk Mattersburg, Burgenland, Austria · 1,470 people in this km²
How far
- City centre
- 7.1 km
- Rail station
- 249 m
- Grocery shop
- 3 km
- Healthcare
- 394 m
- Motorway
- 6.6 km
- Fast charger
- 9 km
Within reach
- Transit stops, 500 m
- 11
- Restaurants, 500 m
- 2
- Cafés, 500 m
- 0
- Bars, 500 m
- 0
- Grocery shops, 1 km
- 0
- Clothing shops, 1 km
- 0
- Cinemas, 5 km
- 0
- Public chargers, 1 km
- 0 · Charging desert
The neighbours
- Households in this km²
- 879
- Median age
- 48
- Under 18
- 17%
- Over 65
- 26%
- Foreign born
- 15% · 6% from outside the EU
- Own their home
- 56%
- Median net income
- €59,000
- Median net wealth
- €78,000
- Financial stress
- 63 median
Climate and building stock
- Heating degree days
- 3,054
- Mean temperature
- 9.6 °C
- Homes built before 1940
- 63%
- Homes built after 2000
- 21%
Burgenland in 2024
- Household income vs Austria
- 103%
- Regional median age
- 48.8
- Unemployment
- 5.2%
- Inflation
- 2.9%
- Mortgage rate
- 3.90%
- Electricity
- 0.273 €/kWh
- Policy rate
- 4.13%
Lukas Brandstätter
Every member of the household is a full row of their own: attitudes, media, subscriptions, commute and what is likely to happen to them next.
Who
- Age
- 33, born 1991
- Civil status
- Never married
- Education
- University degree
- Work
- Professional, professional services
- Personal income
- €75,400 net · quartile 3 of 4
- Identity
- Austrian
- Calendar
- Christmas, Easter, Corpus Christi, National Day, Nikolaus and Krampus
- Expected inheritance
- €21,000
The week
- Schedule
- Full-time worker
- Free on a weekday, daytime
- 37%
- Commute
- 5.5 km by bike
- Zone rhythm
- Mixed urban
Next three years
Media
Social and streaming first. Lives in feeds and streams. Pays for the entertainment, skips the news. 13% of adults in Burgenland share this diet.
| Channel | Uses | Ads | Premium | Pays | Region |
|---|---|---|---|---|---|
| Video streaming | ● | ○ | ● | ● | 30% |
| Music streaming | ● | ○ | ● | ● | 23% |
| Online news | ● | ● | ○ | ○ | 9% |
| Gaming | ● | ● | ○ | ○ | 4% |
| Video on demand | ● | · | · | · | · |
| Video sharing | ● | · | · | · | · |
| Podcasts | ● | · | · | · | · |
2 paid subscriptions · ad-reachable through entertainment and news · 80% of adults in the region are ad-reachable.
Brand affinities
0 to 1, against the Burgenland adult median. Premium propensity 0.75.
What they value
European Social Survey human values, scored for this person against the national profile. 0 is the Austria average; the bar shows how much more or less each value matters.
752 fields, every one with a source
Each family of attributes names the publisher whose statistics anchor it. Where a country has no measured source, the field stays empty and says so.
Read the sources behind this row
- household · tenureCensus and national housing statistics
- household · budgetNational accounts, household consumption
- household · transferEurostat social protection statistics
- household · rateECB interest rate statistics
- household · housing valueNational accounts and house price indices
- household · liquid wealthECB household finance statistics
- household · health costEurostat health expenditure statistics
- household · needs scaleHousehold budget survey
- household · channelEurostat ICT usage survey
- household · dwelling anchor2021 census, dwellings
- household · engel baseHousehold budget survey
- household · price levelEurostat purchasing power parities
- household · wealth shapeECB household finance statistics
- household · balance sheetNational accounts, household balance sheets
- household · capital incomeNational accounts, household income
- household · income shapeEU-SILC income distribution
- household · constrainedEU-SILC material deprivation
- household · promo sensitivityA declared assumption
- person · employmentEU Labour Force Survey
- person · occupationEU Labour Force Survey
- person · industryEU Labour Force Survey
- person · income qHousehold net income, within the unit
- person · media reachEurostat ICT usage survey
- person · psychoEuropean Social Survey
- person · communityCultural identity profiles, our own synthesis
- person · hinctntaEU-SILC income distribution
- person · occupation earningsStructure of earnings statistics
Build v2.1.0, unit AT11 with 294,641 people in 128,049 households. Data vintage 2024. Lukas Brandstätter is a label; the row is ATAT11P000017770 in household 7810, cell CRS3035RES1000mN2760000E4794000.
This is one row out of 541 million. Synthetic, and anchored in data: every field is calibrated to what the statistical offices publish, and no field traces back to a real person. Ask about millions like it from your AI client with the MCP connector.