/hi hermineHermine Pfeiffer
68 · retired · mother with an adult child · owns outright · Müllendorf
35.7 million people in Europe would buy a heat pump the way Hermine would218 fields on the person 432 on the household 47 spend lines 55 emission lines
35.7 million people would buy a heat pump the way she would
65 or older, owns the home outright, heats with oil, gas or wood, top three wealth deciles. Counted across every country in the population. Germany has the most at 8.73 million; Austria has 633,646.
See the countries€77,300 a year after tax
€93,000 gross, €15,600 in tax. That puts the household in decile 8 nationally and 1.5× the median for Burgenland.
€449,000 net worth
A home owned outright, worth €308,000 and bought in 1986. €672,000 in financial assets, €255,000 of it liquid. No debt at all.
32 of 100 financial stress
The pressure comes from fuel prices. Reserves cover 6.9 months of costs, 49 months survivable if the main earner lost their job. Could absorb replacing the car.
€82,300 spent a year, 26% on housing and utilities
7% of spend happens online against 11% for the region. Compares, reads reviews and waits for the right offer. Promotion sensitivity 0.18 against a regional median of 0.58. Shops mainstream brands.
Hard to reach: no paid or ad-supported channels
Broadcast TV and radio, plus social video and the odd app. Ads reach this segment through entertainment, not news. Digital engagement 0.40 against a regional median of 0.39.
Wood and biomass, 1 car (Petrol)
A house owned outright, 39 years at this address. No electric car; the nearest fast charger is 18.5 km away. Household footprint 29 tCO₂e a year.
5% chance to move home
move home: 5% (region 7%) · change job: 0% (region 15%) · form a partnership: 0% (region 4%) · have a child: 0% (region 0%)
Helping people · Equal treatment for all
These matter more to them than to the average Austrian; having a good time matters less. European Social Survey values, scored for a 68-year-old of this background; 0 is the national average.
35.7 million people would buy a heat pump the way Hermine would
She owns her house outright, heats it with wood, and sits in the top wealth deciles. A heat pump is a purchase she can afford and her house needs. How many households like hers are there?
- 65 or older
- owns the home outright
- heats with oil, gas or wood
- top three wealth deciles
Counted over the live population on 2026-09-09, persons table, cells under 100 suppressed. Today the segment is hand-built from the row. The foundation model will find twins on all 752 fields at once.
Where they are
Densest regions
- Lombardia882,000
- Brandenburg648,000
- Ile-de-France627,000
- Andalucía558,000
- Lazio529,000
- Cataluña528,000
- Düsseldorf521,000
- Köln491,000
Mother with an adult child
One economic unit. Income, tax, wealth, debt, the home, the cars, the heating, and how it holds up under pressure. All of it reconciled to national accounts for Austria.
Where a year of income goes
- Gross income
- €93,000
- Tax
- €15,600
- Net income
- €77,300
- of which capital income
- €22,800
- Consumption
- €84,500
- Drawn from savings
- €7,300
Equivalised net income €51,500 per adult equivalent. No discretionary headroom.
Balance sheet
- Inheritance received
- €189,000
- Wealth decile
- 10 of 10
- Affluence in the neighbourhood
- well below the local level
Under pressure
- Reserves cover
- 6.9 months of costs
- Survives a job loss for
- 49 months, income down 60%
- Housing cost burden
- 21% of income
- Replace the washing machine
- Absorbs it (€1,400)
- Replace the car
- Absorbs it (€22,100)
- Financially fragile
- No · 15% of the region is
The home
- Tenure
- Owns outright, since 1986
- Dwelling
- House · desirability 0.76
- Years at this address
- 39
- Heating
- Wood and biomass
- Solar
- No · 41% of the region has panels
- Cars
- 1 (Petrol)
- Energy running cost
- €1,700 a year
- Vehicle running cost
- €4,500 a year
- Health costs out of pocket
- €3,000 a year
€82,300 a year, on 47 lines
A full household budget in the European COICOP classification, raked to national accounts, priced at local price levels, with the online share and the promotion sensitivity of each category.
Food and drink €8,888
- Food€8,030
- Non-alcoholic drinks€860
Alcohol and tobacco €1,479
- Alcoholic drinks€810
- Tobacco€730
- Narcotics€10
Clothing and footwear €3,338
- Clothing€2,750
- Footwear€590
Housing and utilities €21.7k
- Imputed rent€5,990
- Electricity, gas and fuels€4,720
- Water and dwelling services€4,190
- Home maintenance and repair€2,600
- Rent paid€0
Furnishings and appliances €6,669
- Furniture and furnishings€2,890
- Routine household upkeep€1,270
- Household appliances€1,130
- Tools, house and garden€600
- Household textiles€420
- Glassware and utensils€360
Health €4,830
- Outpatient care€2,340
- Medicines and medical goods€2,120
- Hospital care€380
Transport €11k
- Running vehicles€6,900
- Buying vehicles€5,380
- Transport services€570
Communication €1,031
- Phone and internet plans€890
- Phones and devices€140
- Postal services€0
Recreation and culture €11.4k
- Package holidays€5,280
- Culture and recreation services€2,090
- Games, gardens and pets€1,850
- Newspapers, books and stationery€1,120
- Audio, photo and IT kit€670
- Major recreation durables€410
Education €76
- Other education€50
- Tertiary education€30
- Primary education€0
- Secondary education€0
- Post-secondary education€0
Restaurants and hotels €4,539
- Restaurants and cafés€4,240
- Hotels and accommodation€300
Other goods and services €9,585
- Insurance€4,580
- Personal care€2,350
- Other services€1,270
- Social protection€850
- Personal effects€460
- Financial services€80
- Other personal services€0
Tick marks are the Burgenland median household. Open a division for its lines.
Shopping
- Online share of spend
- 7% · region 11%
- Online orders, 3 months
- 4
- Decides
- Deliberates
- Promotion sensitivity
- 0.18 · region 0.58
- Price tier
- Mainstream
- Shops
- Transit and car · catchment 9 km
Lifestyle
- Diet
- Omnivore
- Going out
- 0.96 propensity
- Air travel intensity
- 3.6
- Clothing quality factor
- 0.79
- Chronic health severity
- -0.39 (z)
- Sports
- Mixed
Footprint
- Goods and services 21.1 t
- Flights 3.7 t
- Car 3.6 t
- Heating and cooling 0.6 t
Müllendorf, one km² of it
Every household sits in a 1 km² cell inside a statistical unit. The cell carries what is around it: how far to things, what is within walking distance, who the neighbours are, and how the zone fills up by day.
Müllendorf
Bezirk Eisenstadt-Umgebung, Burgenland, Austria · 1,529 residents in the municipality · 340 people in this km²
How far
- City centre
- 5.5 km
- Rail station
- 861 m
- Grocery shop
- 350 m
- Healthcare
- 830 m
- Motorway
- 598 m
- Fast charger
- 18.5 km
Within reach
- Transit stops, 500 m
- 0
- Restaurants, 500 m
- 1
- Cafés, 500 m
- 0
- Bars, 500 m
- 0
- Grocery shops, 1 km
- 1
- Clothing shops, 1 km
- 0
- Cinemas, 5 km
- 0
- Public chargers, 1 km
- 2
The neighbours
- Households in this km²
- 164
- Median age
- 48
- Under 18
- 17%
- Over 65
- 24%
- Foreign born
- 10% · 6% from outside the EU
- Own their home
- 67%
- Median net income
- €55,700
- Median net wealth
- €119,000
- Financial stress
- 56 median
Climate and building stock
- Heating degree days
- 3,054
- Mean temperature
- 9.6 °C
- Homes built before 1940
- 63%
- Homes built after 2000
- 21%
Burgenland in 2024
- Household income vs Austria
- 103%
- Regional median age
- 48.8
- Unemployment
- 5.2%
- Inflation
- 2.9%
- Mortgage rate
- 3.90%
- Electricity
- 0.273 €/kWh
- Policy rate
- 4.13%
Hermine Pfeiffer
Every member of the household is a full row of their own: attitudes, media, subscriptions, commute and what is likely to happen to them next.
Who
- Age
- 68, born 1956
- Civil status
- Never married
- Work
- Retired
- Personal income
- €16,500 net · quartile 3 of 4
- Identity
- Austrian
- Calendar
- Christmas, Easter, Corpus Christi, National Day, Nikolaus and Krampus
The week
- Schedule
- Retired
- Free on a weekday, daytime
- 100%
- Commute
- None
- Zone rhythm
- Mixed urban
Next three years
Media
Mainstream mix. Broadcast TV and radio, plus social video and the odd app. Ads reach this segment through entertainment, not news. 23% of adults in Burgenland share this diet.
| Channel | Uses | Ads | Premium | Pays | Region |
|---|---|---|---|---|---|
| Video streaming | ○ | ○ | ○ | ○ | 30% |
| Music streaming | ○ | ○ | ○ | ○ | 23% |
| Online news | ○ | ○ | ○ | ○ | 9% |
| Gaming | ○ | ○ | ○ | ○ | 4% |
| Video on demand | ○ | · | · | · | · |
| Video sharing | ○ | · | · | · | · |
| Podcasts | ○ | · | · | · | · |
0 paid subscriptions · not reachable through ads · 80% of adults in the region are ad-reachable.
Brand affinities
0 to 1, against the Burgenland adult median. Premium propensity 0.48.
What they value
European Social Survey human values, scored for this person against the national profile. 0 is the Austria average; the bar shows how much more or less each value matters.
752 fields, every one with a source
No number in this row is invented. Each attribute family carries its tier and the statistic that anchors it. Where a country has no measured source, the field is left empty and marked, never filled in from a neighbour.
Read the sources behind this row
- household · tenuremeasured: household.yaml tenure block
- household · budgetraked to nama_10_pc HFCE/cap (factor 1.11)
- household · transferspr_exp_func ESSPROS (measured totals, modelled incidence)
- household · rateECB MIR
- household · housing valueW-7: value anchored to nama_10_nfa_st N111N at 89,463 EUR/resident x 294,641 residents x owner share 55%, NO zone/dwelling signal available; purchase year = 2026 - years_settled, deflated by prc_hpi_a; LTV0=0.8 and 30y amortisation are MODELLED (T4), the debt LEVEL is raked to nasa_10_f_bs F4
- household · liquid wealthmeasured: deposits_eur_pc leg
- household · health costhlth_sha11_hf (measured); HF1 excluded — already paid as tax
- household · needs scalehbs_exp_t134 (measured)
- household · channelisoc_ec_ibgs (measured, raked)
- household · dwelling anchorcensus cens_21dwbo_r2 AT11 (NUTS2, 2021): (RES1+RES2)/RES = 77.8%
- household · engel baseAT wave 2020
- household · price levelprc_ppp_ind 2024
- household · wealth shapeaccumulation ordering (years-since-move, inheritance, housing gain) x MEASURED dispersion sigma=1.194 from icw_res_02 net wealth mean/median
- household · balance sheetraked to nasa_10_f_bs F; raked to nasa_10_f_bs F4
- household · capital incomenasa_10_nf_tr D4 (measured national total, wealth-proportional)
- household · income shaperank-mapped to measured lognormal sigma 0.484 from ilc_di04 2024 (median 33,210 / mean 37,343, NATIONAL); rank order and regional mean preserved; sigma is national, not regional
- household · constrainedEU-SILC ilc_mdes01/02/03 (measured)
- household · promo sensitivitymodelled_prior
- person · employmentlfsa_ergaed P(employed | age, sex, ISCED), measured, RAKED to the build's existing employment total — redistributes who is employed, not how many (P0-9b)
- person · occupationlfsa_egised P(ISCO|ISCED,sex), measured — ISCED 5-8 is not split at source, so short_tertiary and long_tertiary share one distribution (P0-9)
- person · industrylfsa_eisn2 P(NACE|ISCO,sex), measured (P0-9)
- person · income qwithin-unit quartile of REAL household net income (was a synthetic zone x sex tilt from Model-1)
- person · media reachisoc_ec_ibgs (measured, raked)
- person · psychoGMM_v4_K160 conditioned on (AT,2024) + per-persona [gndr,brncntr,ctzcntr,mnactic,eisced,chldhhe,maritalb,lvgptnea,hincfel,rlgblg,domicil,hinctnta,blgetmg,dscrgrp] across 115796 batches (age=rank_gaussian_ladder; pi=1 region(s), sources=['region'], projected=True)
- person · communityidentity_profile.calendar_events (attendance + declared retail/travel impact); AFFILIATION ONLY — no spend effect applied, that needs a measured elasticity
- person · hinctntaNATIONAL decile vs ilc_di04 AT median 33,210 EUR, sigma 0.484 (2024)
- person · occupation earningsmeasured gradient applied (occupation_earnings_ratio, AT)
Build v2.1.0, lineage person_anchored_ipf, unit AT11 with 294,641 people in 128,049 households. Data vintage 2024. Hermine Pfeiffer is a label; the row is ATAT11P000001397 in household 542, cell CRS3035RES1000mN2768000E4803000.
This is one row out of 522 million. Synthetic, and anchored in data: every field is calibrated to what the statistical offices publish, and no field traces back to a real person. Ask about millions like it from your AI client with the MCP connector.