/hi hermineSandhammaren v2.1.1 · Burgenland, Austria · row ATAT11P000001397
Hermine Pfeiffer
68 · retired · mother with an adult child · owns outright · Müllendorf
35.7 million people in Europe would buy a heat pump the way Hermine would218 fields on the person 432 on the household 47 spend lines 55 emission lines
35.7 million people would buy a heat pump the way she would
65 or older, owns the home outright, heats with oil, gas or wood, top three wealth deciles. Counted across every country in the population. Germany has the most at 8.73 million; Austria has 633,646.
See the countries€77,300 a year after tax
€93,000 gross, €15,600 in tax. That puts the household in decile 8 nationally and 1.5× the median for Burgenland.
Net income €77.3kBurgenland median €52.9k this km² €55.7k 1.5×€449,000 net worth
A home owned outright, worth €308,000 and bought in 1986. €672,000 in financial assets, €255,000 of it liquid. No debt at all.
Net wealth €449kBurgenland median €72.7k this km² €119k 6.2×32 of 100 financial stress
The pressure comes from fuel prices. Reserves cover 6.9 months of costs, 49 months survivable if the main earner lost their job. Could absorb replacing the car.
Stress score 32Burgenland median 73 this km² 56 0.4×€82,300 spent a year, 26% on housing and utilities
7% of spend happens online against 11% for the region. Compares, reads reviews and waits for the right offer. Promotion sensitivity 0.18 against a regional median of 0.58. Shops mainstream brands.
Housing and utilities €21.7kBurgenland median €14k 1.6×Hard to reach: no paid or ad-supported channels
Broadcast TV and radio, plus social video and the odd app. Ads reach this segment through entertainment, not news. Digital engagement 0.40 against a regional median of 0.39.
Digital engagement 0.40Burgenland median 0.39 1.0×Wood and biomass, 1 car (Petrol)
A house owned outright, 39 years at this address. No electric car; the nearest fast charger is 18.5 km away. Household footprint 29 tCO₂e a year.
Emissions 29 tBurgenland median 20.6 t this km² 22.1 t 1.4×5% chance to move home
move home: 5% (region 7%) · change job: 0% (region 15%) · form a partnership: 0% (region 4%) · have a child: 0% (region 0%)
Chance to move home 5%Burgenland median 7% 0.7×Helping people · Equal treatment for all
These matter more to them than to the average Austrian; having a good time matters less. European Social Survey values, scored for a 68-year-old of this background; 0 is the national average.
lessaveragemoreHelping people+1.5Equal treatment for all+1.1Having a good time−1.5
35.7 million people would buy a heat pump the way Hermine would
She owns her house outright, heats it with wood, and sits in the top wealth deciles. A heat pump is a purchase she can afford and her house needs. How many households like hers are there?
If you were selling a heat pump
35.7 million people across 37 countries match this row on the things that matter for a heat pump- 65 or older
- owns the home outright
- heats with oil, gas or wood
- top three wealth deciles
Counted across the live population on 2026-09-09, with groups under 100 people held back.
Where they are
Densest regions
- Lombardia882,000
- Brandenburg648,000
- Ile-de-France627,000
- Andalucía558,000
- Lazio529,000
- Cataluña528,000
- Düsseldorf521,000
- Köln491,000
Mother with an adult child
One economic unit. Income, tax, wealth, debt, the home, the cars, the heating, and how it holds up under pressure, all adding up to Austria's own figures.
Where a year of income goes
- Gross income
- €93,000
- Tax
- €15,600
- Net income
- €77,300
- of which capital income
- €22,800
- Consumption
- €84,500
- Drawn from savings
- €7,300
Equivalised net income €51,500 per adult equivalent. No discretionary headroom.
Balance sheet
- Inheritance received
- €189,000
- Wealth decile
- 10 of 10
- Affluence in the neighbourhood
- well below the local level
Under pressure
- Reserves cover
- 6.9 months of costs
- Survives a job loss for
- 49 months, income down 60%
- Housing cost burden
- 21% of income
- Replace the washing machine
- Absorbs it (€1,400)
- Replace the car
- Absorbs it (€22,100)
- Financially fragile
- No · 15% of the region is
The home
- Tenure
- Owns outright, since 1986
- Dwelling
- House · desirability 0.76
- Years at this address
- 39
- Heating
- Wood and biomass
- Solar
- No · 41% of the region has panels
- Cars
- 1 (Petrol)
- Energy running cost
- €1,700 a year
- Vehicle running cost
- €4,500 a year
- Health costs out of pocket
- €3,000 a year
€82,300 a year, on 47 lines
A full household budget on 47 lines, priced at local price levels, with the share bought online and how much each category responds to promotions.
Food and drink €8,888
- Food€8,030
- Non-alcoholic drinks€860
Alcohol and tobacco €1,479
- Alcoholic drinks€810
- Tobacco€730
- Narcotics€10
Clothing and footwear €3,338
- Clothing€2,750
- Footwear€590
Housing and utilities €21.7k
- Imputed rent€5,990
- Electricity, gas and fuels€4,720
- Water and dwelling services€4,190
- Home maintenance and repair€2,600
- Rent paid€0
Furnishings and appliances €6,669
- Furniture and furnishings€2,890
- Routine household upkeep€1,270
- Household appliances€1,130
- Tools, house and garden€600
- Household textiles€420
- Glassware and utensils€360
Health €4,830
- Outpatient care€2,340
- Medicines and medical goods€2,120
- Hospital care€380
Transport €11k
- Running vehicles€6,900
- Buying vehicles€5,380
- Transport services€570
Communication €1,031
- Phone and internet plans€890
- Phones and devices€140
- Postal services€0
Recreation and culture €11.4k
- Package holidays€5,280
- Culture and recreation services€2,090
- Games, gardens and pets€1,850
- Newspapers, books and stationery€1,120
- Audio, photo and IT kit€670
- Major recreation durables€410
Education €76
- Other education€50
- Tertiary education€30
- Primary education€0
- Secondary education€0
- Post-secondary education€0
Restaurants and hotels €4,539
- Restaurants and cafés€4,240
- Hotels and accommodation€300
Other goods and services €9,585
- Insurance€4,580
- Personal care€2,350
- Other services€1,270
- Social protection€850
- Personal effects€460
- Financial services€80
- Other personal services€0
Tick marks are the Burgenland median household. Open a division for its lines.
Shopping
- Online share of spend
- 7% · region 11%
- Online orders, 3 months
- 4
- Decides
- Deliberates
- Promotion sensitivity
- 0.18 · region 0.58
- Price tier
- Mainstream
- Shops
- Transit and car · catchment 9 km
Lifestyle
- Diet
- Omnivore
- Going out
- 0.96 propensity
- Air travel intensity
- 3.6
- Clothing quality factor
- 0.79
- Chronic health severity
- -0.39 (z)
- Sports
- Mixed
Footprint
- Goods and services 21.1 t
- Flights 3.7 t
- Car 3.6 t
- Heating and cooling 0.6 t
Müllendorf, one km² of it
Every household sits in a 1 km² cell inside a statistical unit. The cell carries what is around it: how far to things, what is within walking distance, who the neighbours are, and how the zone fills up by day.
Müllendorf
Bezirk Eisenstadt-Umgebung, Burgenland, Austria · 1,529 residents in the municipality · 340 people in this km²
How far
- City centre
- 5.5 km
- Rail station
- 861 m
- Grocery shop
- 350 m
- Healthcare
- 830 m
- Motorway
- 598 m
- Fast charger
- 18.5 km
Within reach
- Transit stops, 500 m
- 0
- Restaurants, 500 m
- 1
- Cafés, 500 m
- 0
- Bars, 500 m
- 0
- Grocery shops, 1 km
- 1
- Clothing shops, 1 km
- 0
- Cinemas, 5 km
- 0
- Public chargers, 1 km
- 2
The neighbours
- Households in this km²
- 164
- Median age
- 48
- Under 18
- 17%
- Over 65
- 24%
- Foreign born
- 10% · 6% from outside the EU
- Own their home
- 67%
- Median net income
- €55,700
- Median net wealth
- €119,000
- Financial stress
- 56 median
Climate and building stock
- Heating degree days
- 3,054
- Mean temperature
- 9.6 °C
- Homes built before 1940
- 63%
- Homes built after 2000
- 21%
Burgenland in 2024
- Household income vs Austria
- 103%
- Regional median age
- 48.8
- Unemployment
- 5.2%
- Inflation
- 2.9%
- Mortgage rate
- 3.90%
- Electricity
- 0.273 €/kWh
- Policy rate
- 4.13%
Hermine Pfeiffer
Every member of the household is a full row of their own: attitudes, media, subscriptions, commute and what is likely to happen to them next.
Who
- Age
- 68, born 1956
- Civil status
- Never married
- Work
- Retired
- Personal income
- €16,500 net · quartile 3 of 4
- Identity
- Austrian
- Calendar
- Christmas, Easter, Corpus Christi, National Day, Nikolaus and Krampus
The week
- Schedule
- Retired
- Free on a weekday, daytime
- 100%
- Commute
- None
- Zone rhythm
- Mixed urban
Next three years
Media
Mainstream mix. Broadcast TV and radio, plus social video and the odd app. Ads reach this segment through entertainment, not news. 23% of adults in Burgenland share this diet.
| Channel | Uses | Ads | Premium | Pays | Region |
|---|---|---|---|---|---|
| Video streaming | ○ | ○ | ○ | ○ | 30% |
| Music streaming | ○ | ○ | ○ | ○ | 23% |
| Online news | ○ | ○ | ○ | ○ | 9% |
| Gaming | ○ | ○ | ○ | ○ | 4% |
| Video on demand | ○ | · | · | · | · |
| Video sharing | ○ | · | · | · | · |
| Podcasts | ○ | · | · | · | · |
0 paid subscriptions · not reachable through ads · 80% of adults in the region are ad-reachable.
Brand affinities
0 to 1, against the Burgenland adult median. Premium propensity 0.48.
What they value
European Social Survey human values, scored for this person against the national profile. 0 is the Austria average; the bar shows how much more or less each value matters.
752 fields, every one with a source
Each family of attributes names the publisher whose statistics anchor it. Where a country has no measured source, the field stays empty and says so.
Read the sources behind this row
- household · tenureCensus and national housing statistics
- household · budgetNational accounts, household consumption
- household · transferEurostat social protection statistics
- household · rateECB interest rate statistics
- household · housing valueNational accounts and house price indices
- household · liquid wealthECB household finance statistics
- household · health costEurostat health expenditure statistics
- household · needs scaleHousehold budget survey
- household · channelEurostat ICT usage survey
- household · dwelling anchor2021 census, dwellings
- household · engel baseHousehold budget survey
- household · price levelEurostat purchasing power parities
- household · wealth shapeECB household finance statistics
- household · balance sheetNational accounts, household balance sheets
- household · capital incomeNational accounts, household income
- household · income shapeEU-SILC income distribution
- household · constrainedEU-SILC material deprivation
- household · promo sensitivityA declared assumption
- person · employmentEU Labour Force Survey
- person · occupationEU Labour Force Survey
- person · industryEU Labour Force Survey
- person · income qHousehold net income, within the unit
- person · media reachEurostat ICT usage survey
- person · psychoEuropean Social Survey
- person · communityCultural identity profiles, our own synthesis
- person · hinctntaEU-SILC income distribution
- person · occupation earningsStructure of earnings statistics
Build v2.1.0, unit AT11 with 294,641 people in 128,049 households. Data vintage 2024. Hermine Pfeiffer is a label; the row is ATAT11P000001397 in household 542, cell CRS3035RES1000mN2768000E4803000.
This is one row out of 541 million. Synthetic, and anchored in data: every field is calibrated to what the statistical offices publish, and no field traces back to a real person. Ask about millions like it from your AI client with the MCP connector.